Companies, small businesses, and all types of clients are obsessed with brand exposure. SEO is the secret sauce that professionals are scrambling to master in today’s fast-paced world. These three simple letters… “SEO”… account for a powerful and effective way to make money online. Search Engine Optimization, for those who weren’t previously aware, is the process by which a website or blog can rank higher on Google, Bing, etc.
It is becoming increasingly competitive to rank higher on search engines. To even stand a chance in ranking highly, follow the steps below to add some edge against your top competitors. Proceed with caution… these tips WORK. For Google in particular, their algorithm follows a complex and strict guideline.
1. SSL Certification – Is It Necessary?
YES! 1,000,000%. Google has been actively pushing websites to obtain SSL certification – they want to ensure that your content will help users from a secure website. The “https” adds clear authority and quality to your site. Do not let your brand suffer because of such a small detail with a huge impact!
2. Can You Describe Your Targets?
This may sound like an odd question to you. Isn’t your site’s success based solely on the quality of the content you put out? Unfortunately, no! In the new world of digital marketing, while content is still a huge factor, an even bigger piece of the pie lies within the audience you’re trying to reach. Pinpointing that and incorporating it into all of your actions going forward will without a doubt improve your rankings.
3. Design Disaster?
There is no denying that the internet environment has been making a dramatic shift towards mobile in the last few years. If your website isn’t optimized for mobile users, it is highly suggested that you make necessary changes. Websites that do not have features for mobile phones have already begun to decline. The UX (user experience) is responsible for wowing or annoying your audience – make it count.
4. A Simple Yet Effective Acronym: A.T.E.
Authority. Trustworthiness. Expertise. You can refer to the previous three tips to gain a better understanding, but in brief, the quality of a website’s A.T.E. will determine it’s success in ranking highly. According to Google, the algorithms are optimized to seek out the top performing sites for its users, to ensure top quality results. To all the SEO specialists, do a quick Google for A.T.E. (sometimes referred to as E.A.T. instead). Your website and your clients will benefit immensely.
